eCommerce
Build. Sell. Scale.
End to end ecommerce covering store design, product SEO, paid acquisition, and conversion optimization.
Ecommerce growth comes from three numbers: traffic, conversion rate, and average order value. Most stores obsess over the first and neglect the other two, which is why paid acquisition alone rarely produces durable profit. We work all three, because a small lift in conversion rate or order value improves the economics of every visitor you are already paying for.
Where does ecommerce growth actually come from?
Rarely from a single channel. It comes from raising conversion rate so existing traffic produces more orders, raising average order value through bundles and considered upsells, and only then buying more traffic. Scaling ad spend on a store that converts at one percent simply buys expensive proof that the store does not convert. We audit the funnel before recommending a budget increase, and quite often the recommendation is to spend the same money differently rather than spend more of it.
How do you improve conversion rate?
We look at the checkout first because that is where the money leaks fastest. Guest checkout available, shipping cost visible early rather than revealed at the final step, payment options that match how your customers pay, and the fewest form fields the order actually requires. On product pages the wins are usually clearer photography, specific rather than generic descriptions, honest delivery estimates, and reviews placed where the decision happens instead of at the bottom of the page.
What role does email play?
A large one, and it is usually the most underused asset a store owns. Four flows cover most of the opportunity: welcome, abandoned cart, post purchase, and winback. Together they typically produce a meaningful share of total revenue at a fraction of paid acquisition cost, because the audience already knows you. Owned channels also stay stable when advertising costs rise, which makes the whole business less fragile.
Do you handle Amazon as well as our own store?
Yes, though they are different disciplines. Amazon is a search and ranking problem inside a closed marketplace, driven by listing quality, review velocity, and sponsored placement. Your own store is a brand and retention problem where you keep the customer relationship. Most brands need both, and we will say plainly when one is subsidizing the other rather than adding to it.
Everything in the eCommerce package.
What US clients say.
“Wigital took our online store from 180,000 a month to just over 1.4 million in under a year. The SEO and content working together is what did it, not one or the other.”
“Our cost per lead on Google Ads dropped 60 percent while volume tripled. They found budget being wasted on searches we could never win and moved it somewhere useful.”
“The site they built is genuinely fast and it converts. Bounce rate fell 40 percent and sales were up 180 percent in the first quarter after launch.”
eCommerce questions, answered.
Shopify for most brands, because the ecosystem removes engineering overhead. WooCommerce when the store needs unusual logic or already sits inside a WordPress site.
We do not shoot it, because we work remotely. We write the shot list so you get usable images the first time, then retouch, crop, and format what you send so the catalogue stays consistent across the store, the ads, and the marketplace listings.
Typically stores doing 50,000 dollars a month or more, where the percentage gains are large enough to fund the work comfortably.