Google Ads
Every click counts.
Data driven PPC across Search, Display, Shopping, and YouTube that captures buyers at the moment of intent.
Google Ads puts your business in front of people actively searching for what you sell. That intent is what makes paid search different from most advertising: you are not interrupting someone, you are answering a question they just typed. Managed well, it is the fastest way to test whether a market wants your offer. Managed badly, it is the fastest way to spend money without learning anything.
How much should I spend on Google Ads?
Budget should follow the math of your funnel rather than a rule of thumb. Start from your average order value and close rate, work back to what you can afford to pay per lead, and multiply by the volume you want. For most US service businesses a meaningful test starts around 3,000 dollars per month in media, because below that there is not enough conversion data for the bidding algorithms to learn. Ecommerce can start lower if the product has a short consideration cycle.
What makes an account waste money?
In our audits the same four problems appear again and again. Broad match keywords running without a disciplined negative list, so the account pays for searches with no commercial relevance. Conversion tracking that counts form views or phone clicks rather than actual booked business. Ad schedules running around the clock when nobody is available to answer. And a single campaign trying to serve several offers at once, which starves the profitable one. Fixing tracking usually produces the largest single improvement, because everything downstream depends on it.
How do you structure campaigns?
We separate by intent first, then by margin. Brand terms run alone so they do not inflate the numbers of everything else. High intent commercial terms get their own campaigns with tight ad groups and dedicated landing pages. Research stage terms either run separately at a lower bid or get excluded entirely, depending on the sales cycle. Shopping campaigns are split by product margin so the algorithm is not optimizing toward volume on the items that make you the least money.
How do you report on performance?
Weekly numbers covering spend, conversions, cost per acquisition, and return on ad spend, plus a short note on what changed and why. Monthly we go deeper: search term analysis, creative performance, landing page conversion rates, and a recommendation on where next month budget should move. We report on delivered business where the data allows it, not just platform reported conversions, since those two numbers often disagree.
Everything in the Google Ads package.
What US clients say.
“Wigital took our online store from 180,000 a month to just over 1.4 million in under a year. The SEO and content working together is what did it, not one or the other.”
“Our cost per lead on Google Ads dropped 60 percent while volume tripled. They found budget being wasted on searches we could never win and moved it somewhere useful.”
“The site they built is genuinely fast and it converts. Bounce rate fell 40 percent and sales were up 180 percent in the first quarter after launch.”
Google Ads questions, answered.
We quote a flat monthly management fee. Percentage of spend creates an incentive to increase budget rather than improve efficiency, which is the opposite of what most clients need.
You do. We work inside your account, and if the engagement ends you keep every campaign, audience, and piece of historical data.
Traffic starts immediately. Reliable performance data takes two to four weeks, and the bidding algorithms usually need 30 days of clean conversion data before they stabilize.