Graphic Design & Video
Stop the scroll.
Visual work and video editing for advertising, social, and brand identity.
Creative is the largest remaining lever in paid advertising. Targeting and bidding are increasingly automated, which means the ad itself is where a marketer can still create an advantage. We treat creative as a testing discipline rather than an art project: produce enough variety to learn from, measure honestly, and scale the two or three ideas that genuinely work. That applies equally to a brand identity system and to a fifteen second vertical video, because both are judged on whether they change behavior rather than on whether the team likes them.
What makes an ad creative perform?
The first second decides most of it. On paid social the hook is the whole battle, whether that is an unexpected visual, a question the viewer recognizes as their own, or a claim specific enough to be surprising. After that, clarity beats polish: one idea per ad, legible text at thumbnail size, and an obvious next step. The most common failure we see is an ad trying to communicate four things and landing none of them.
How many variations do you produce?
For an active paid account, three to five distinct concepts per month with several format variations each, so the account always has something new entering testing before the current winners fatigue. Concepts are genuinely different ideas rather than color changes, because small variations produce small and usually meaningless differences in performance.
Do we get a full brand system?
When the engagement includes identity work, yes. That covers logo and usage rules, a color system with accessible contrast values, type selections with a defined scale, and templates your team can use without breaking the system. We hand over editable source files, not just flattened exports, so you are never dependent on us to make a small change.
How is creative performance judged?
By the numbers the platform reports and the numbers your business sees. Hook rate and hold rate tell us whether the opening works and whether people stay. Click through rate tells us whether the message landed. Cost per acquisition tells us whether it was worth running. A creative with a strong hook and poor conversion is usually a promise the landing page does not keep, which is a different problem and gets fixed separately.
Everything in the Design & Video package.
What US clients say.
“Wigital took our online store from 180,000 a month to just over 1.4 million in under a year. The SEO and content working together is what did it, not one or the other.”
“Our cost per lead on Google Ads dropped 60 percent while volume tripled. They found budget being wasted on searches we could never win and moved it somewhere useful.”
“The site they built is genuinely fast and it converts. Bounce rate fell 40 percent and sales were up 180 percent in the first quarter after launch.”
Design & Video questions, answered.
No. We work remotely and do not run physical shoots. We handle the direction and everything after the camera: scripts, shot lists, editing, motion, and grading. You supply the raw footage, or brief a local crew against the shot list we write, and the finished cut comes back from us.
Yes. If you have a system we work inside it, and we will flag anything in it that is hurting ad performance rather than silently ignoring it.
You do, including source files and any licensed assets transferred to your accounts.